Client Highlight - Lisa Langas - Web - Logo - Image Materials
If there was a Queen of good looks . . . then Lisa Langas must be the one in charge. When it comes to Pro Shop merchandising, training, procedures, buy programs and even secret shopping no one knows more about retail operations than Lisa Langas.
As we already know, money talks and here are some of Lisa's results . . . Lisa has partnered with clients to achieve increased retail sales by as much as $100,000, improved gross margin profits by up to 20%, and reduced over investment in inventories by up to $80,000. Accomplishing all of these results within the first year of working together! Let's look at what she has done for herself . . .
The Queen Has a Make-Over
Prior to working with J2 Golf Marketing, Lisa did not have a company brand, colors, logo, website or eNewsletter – when you are all about fashion, these are fairly important items. It was important to create a brand that was not only classy, but it also had to be ‘traditional golf’ as many of her employers and decision makers are men steeped in the traditions of golf.
We went with the warm colors of copper and browns to give a certain richness to the website and her name treatment. Lisa is the Brand, so we wanted her name to be easily recognizable but also to show her feminine side with the stylized looping script “L” as an icon.
The website features multiple photographs that depict club scenes, with special emphasis on the Pro Shop, her area of expertise. More importantly, it provides a very easy navigation system especially in the Services section where it alone has over 20 pages of content. Lisa’s Services
In the coming months, Lisa will start her new "Langas Links" – an eNewsletter full of tips, ideas and listings of her PGA, AGM and NGCOA seminars coming to your region. You might want to sign up for her eClub online – another smart business move. Lisa’s eClub
Lisa Langas website here - www.lisalangas.com